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AI-generated answers seem like a direct danger to the traditional organic traffic sites utilized to get from search engines. Today, LLMs simply rip the content on websites and individuals no longer require to visit a site anymore.
While I personally believe this danger is blown entirely out of percentage (based upon data from sites I have actually personally seen), I don't believe it's a reason to overlook it totally. From my own experience growing both blog sites and YouTube channels, particularly to offer something, I can inform you that video converts way more than composed material.
It's a lot much easier to inform if somebody is lying or complete of it if you can see their facial expressions and their tone of voice. YouTube must definitely be in your SEO and material method.
And since you have actually developed the trust with video, your standard SEO efforts will transform much better. There's even more to it. Earlier this year, I had an inkling that if I turned some of my best ranking blog site posts into YouTube videos, and embedded them into my existing post, my article would rank even much better.
Boosting Search Visibility in AI Engine FactorsI used rank in between 2-3 for the keyword "AI marketing tools." I made a YouTube video about the topic, embedded it into that blog site post, and I have actually been ranking # 1 because. In 2026, believe of YouTube videos as a way to beef up your SEO blog site posts to rank even much better.
In 2025, we saw everybody talking about how AI search was going to take over Google. Beyond simply SEO, the marketing neighborhood as a whole started to get bombarded with influencers trying to ride the AI hype train.
It ended up being difficult to find relied on sources that weren't biased or had a covert agenda to offer us something. While I do think there are advantages to using LLMs in our workflows, I do believe it has been overhyped. And in 2026, I anticipate numerous online marketers will understand that ChatGPT and Perplexity are simply a little part of the SEO market.
Google still controls 90% market share and with its AI Mode and AI Overviews, it remains in the best position to win the AI search engine race. Search behavior hasn't basically moved far from Google. Beyond simply that, there are a couple of things that have actually rubbed me the wrong way about the AI SEO pattern.
What these online marketers don't recognize is that Things like homepages, pricing pages, or bottom of funnel material, tends to be shown in ChatGPT. The informative top of funnel content is "eaten up" by LLMs and revealed to users without anywhere to click.
Google's conversion rates show less because the traffic is higher due to it being diluted by all the top of funnel content that is in the equation. Other things like how ChatGPT can make things up, it never completely follows triggers properly (i.e.
I do still believe that larger companies will business aside an experimental budget speculative test things like ChatGPT apps and other AI SEO tools.
Do not do it. These methods may work now in ChatGPT and other LLMs, however they're short-term plays that will eventually get penalized. Concentrate on white hat methods that build real authority and trust in time rather of chasing quick wins that won't last. The 2000s are back. Scammy keyword packing methods, spending for low-grade backlinks, shipping countless worthless posts all in the name of ranking high.
And now, the algorithm is fully grown enough to disregard all that rubbish. ChatGPT and other LLM algorithms are not as mature. I can't name this person, however I met an SEO director at a big banking business. This individual told me they (and all their rivals) are developing microsites (like small blogs) on different domains.
And from there, they are using their main company domain, that has an exceptionally strong brand name authority, and sending backlinks to the microsite. And this has actually led to greater rankings for their brand in LLMs like ChatGPT.It blew my mind that substantial, reputable business are doing this. And I realized just how much black hat (or grey hat) methods are going on behind the scenes.
In 2026, I anticipate these methods will continue to happen. Till ChatGPT's algorithm gets as smart as Google's search algorithm.
Share real insights, utilize your own images and videos, and construct topical authority in your specific niche. This is how solo developers and small teams can beat huge brand names in 2026. This is one of the most significant SEO trends for material marketing I'm seeing right now.
You need a real service, be it a newsletter organization, a service-based business, SaaS business, or ecommerce shop. And then you add on this human-centered specific niche blogging to the site to naturally grow your core product/service offering. In 2026, I forecast that Google's algorithm will continue to get smarter about which web pages include AI content and which do not.
In truth, I know loads of individuals quietly crushing it with AI produced content (even going after top of funnel keywords). What I am saying is that engaging, human content will outrank AI produced content with no original insights. There are 2 paths I see with SEO's right now: Produce countless AI-generated post and get them to rank in the middle/bottom of page 1.
Produce a hundred human post and get them to rank at the top of the first page. Quality over quantity. The very first path is based on sheer volume, and can lead to traffic growth. But you do run the risk of a possible algorithm update injuring your rankings. And anybody who writes better human material will rank greater in positions 1-3. The second path is slower, however can yield higher ranking positions and more trust with readers.
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